Cool Marketing

GranataPet Snack Check A billboard that dispenses dog food if...

stuffaiyalikes — Mon, 29 Aug 2011 20:18:13 +1000

GranataPet Snack Check

A billboard that dispenses dog food if you check-in to it via foursquare. Awesome.

VW Augmented Reality App. Bring a car print ad to life with this...

stuffaiyalikes — Fri, 05 Aug 2011 14:33:23 +1000

VW Augmented Reality App.

Bring a car print ad to life with this VW iphone app. I like the concept of looking at a 3D model of the car to see what it’s like but I feel like an iPhone app is too much effort for a lot of people. An iAd would be more effective.

KRAFT Smile Tag. Seen a facebook post that made you smile? Well...

stuffaiyalikes — Fri, 05 Aug 2011 14:28:35 +1000

KRAFT Smile Tag.

Seen a facebook post that made you smile? Well now you can post your smile to it with Kraft’s smile tagging app.

Ibiza Parties: RFID Facebook Integration. Another RFID Facebook...

stuffaiyalikes — Fri, 05 Aug 2011 14:25:08 +1000

Ibiza Parties: RFID Facebook Integration.

Another RFID Facebook integration campaign, except a few years after coca cola’s version they’ve managed to make the wrist bands less bulky by using a chip.

iaintnohipstermister: Clever as f*ck. Sometimes it’s the...

stuffaiyalikes — Mon, 01 Aug 2011 20:12:34 +1000

iaintnohipstermister: Clever as f*ck. Sometimes it’s the simplest things that push your product over the edge.

The Coca Cola Friendship Machine So very cute and so very...

stuffaiyalikes — Tue, 26 Jul 2011 23:03:46 +1000

The Coca Cola Friendship Machine

So very cute and so very clever.

Pringles Rock! Literally.

stuffaiyalikes — Tue, 26 Jul 2011 22:16:22 +1000

Pringles Rock! Literally.

Does this make you want to watch the Simpsons or go and eat a...

stuffaiyalikes — Thu, 21 Jul 2011 00:33:05 +1000

Does this make you want to watch the Simpsons or go and eat a donut? I think I’ll do both.

Mountain Dew Pinball Skateboarding Park

stuffaiyalikes — Thu, 09 Jun 2011 00:28:42 +1000

Mountain Dew Pinball Skateboarding Park

VW Environ-normal Funny, environmentally friendly people can get...

stuffaiyalikes — Tue, 07 Jun 2011 15:58:43 +1000

VW Environ-normal

Funny, environmentally friendly people can get a little mental. But I love the general randomness of some VW ads, you never know what you’re gonna get!

McDonald’s Pick and Play Campign Stockholm Smartphone...

stuffaiyalikes — Tue, 07 Jun 2011 15:46:00 +1000

McDonald’s Pick and Play Campign

Stockholm Smartphone Digital Signage Game - awesome DOOH

Pepsi Social Vending Machines Would you really buy your friend a...

stuffaiyalikes — Mon, 23 May 2011 21:18:26 +1000

Pepsi Social Vending Machines

Would you really buy your friend a pepsi through a vending machine and send it to their facebook?

Adidas Virtual Shoe Wall A great example of retail digital...

stuffaiyalikes — Mon, 23 May 2011 21:18:19 +1000

Adidas Virtual Shoe Wall

A great example of retail digital integration, although costly so only big guns like adidas can pull this sort of thing off.

Forever 21 Interactive Billboard This is one of the first kind...

stuffaiyalikes — Tue, 17 May 2011 13:30:34 +1000

Forever 21 Interactive Billboard

This is one of the first kind of interactive billboards, cool at the time but I think it could have been a lot more creative. The Lynx one in London’s Victoria station is still the winner in my books.

Lynx Augmented Reality Billboard Interactive billboards how I...

stuffaiyalikes — Sat, 14 May 2011 22:05:06 +1000

Lynx Augmented Reality Billboard

Interactive billboards how I love thee! This campaign was done by Unilever for their Lynx excite body spray. They previously launched an iAd featuring “fallen angels” and this campaign was a build on from that. When people walked onto this spot in the station a virtual angel would fall down next to them and start walking around etc. Its funny to see people humping the air and what not and people get a real kick out of it. I’m loving the way Unilever is embracing digital, going beyond the standard social media stuff and merging digital with the real world.

“An ice cream van for the digital age” Streets gave...

stuffaiyalikes — Sat, 14 May 2011 16:59:46 +1000

“An ice cream van for the digital age”

Streets gave away a free ice-cream for anyone walking by that had a smile that rated high on the smile meter. If successful streets sent the smiler a free ice cream to their facebook account. Really clever way to give away free ice cream. The thing I love the most about this though is that it is integrated with their message “Share happy” and they share an ice cream with you if you share your happiness! The technology is pretty cool as well using facial recognition, touch etc. Kind of like the “minority report” technology behind the Adiverse interactive wall Adidas put in one of their retail store.

(Speaking of which I’ll upload that next)

This is much simpler than that though, because it is smaller and not as permanent because of its campaign based nature.

Loving this Thor movie ad which is spin off of the Volkswagon...

stuffaiyalikes — Mon, 02 May 2011 19:56:30 +1000

Loving this Thor movie ad which is spin off of the Volkswagon dark side of the force ad. Action, drama, suspense, cuteness it has it all! What’s not to love? But VW is still right up there.

NFC stickers? Gotta love it. For those of you who don’t...

stuffaiyalikes — Sat, 30 Apr 2011 01:30:41 +1000

NFC stickers? Gotta love it. For those of you who don’t know, NFC stands for near field communications and is basically the umbrella term for a whole host of technologies such as RFID, bluetooth etc. The google places stickers have an RFID chip in them, which the droid can read. Just tap your phone on the sticker and rate away!

Similar to the coca cola concept but tweaked to a different...

stuffaiyalikes — Sat, 30 Apr 2011 01:22:25 +1000

Similar to the coca cola concept but tweaked to a different audience, Renault cars use RFID technology in their trade show.

I am absolutely loving RFID technology at the moment. Started...

stuffaiyalikes — Sat, 30 Apr 2011 01:19:24 +1000

I am absolutely loving RFID technology at the moment. Started off with this coke event, where they integrated facebook accounts with RFID bracelets. Every time a teenager hovers his or her near an RFID box which represents a check in or like, it feeds the information straight to their facebook page for all their friends to see.