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VW Augmented Reality App.
Bring a car print ad to life with this VW iphone app. I like the concept of looking at a 3D model of the car to see what it’s like but I feel like an iPhone app is too much effort for a lot of people. An iAd would be more effective.
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Adidas Virtual Shoe Wall
A great example of retail digital integration, although costly so only big guns like adidas can pull this sort of thing off.
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Forever 21 Interactive Billboard
This is one of the first kind of interactive billboards, cool at the time but I think it could have been a lot more creative. The Lynx one in London’s Victoria station is still the winner in my books.
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Lynx Augmented Reality Billboard
Interactive billboards how I love thee! This campaign was done by Unilever for their Lynx excite body spray. They previously launched an iAd featuring “fallen angels” and this campaign was a build on from that. When people walked onto this spot in the station a virtual angel would fall down next to them and start walking around etc. Its funny to see people humping the air and what not and people get a real kick out of it. I’m loving the way Unilever is embracing digital, going beyond the standard social media stuff and merging digital with the real world.
About me
In a nutshell, this blog contains examples of awesome marketing. Clever uses of modern technology for the sake of selling something make my heart flutter. As you've gathered already, I'm a digital nut. I'm loving digital integration with traditional marketing mediums in the form of digital signage, augmented reality, mobile etc. But I'm still quite fond of the good ol' interweb.
