Lynx Augmented Reality Billboard
Interactive billboards how I love thee! This campaign was done by Unilever for their Lynx excite body spray. They previously launched an iAd featuring “fallen angels” and this campaign was a build on from that. When people walked onto this spot in the station a virtual angel would fall down next to them and start walking around etc. Its funny to see people humping the air and what not and people get a real kick out of it. I’m loving the way Unilever is embracing digital, going beyond the standard social media stuff and merging digital with the real world.