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GranataPet Snack Check
A billboard that dispenses dog food if you check-in to it via foursquare. Awesome.
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VW Augmented Reality App.
Bring a car print ad to life with this VW iphone app. I like the concept of looking at a 3D model of the car to see what it’s like but I feel like an iPhone app is too much effort for a lot of people. An iAd would be more effective.
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KRAFT Smile Tag.
Seen a facebook post that made you smile? Well now you can post your smile to it with Kraft’s smile tagging app.
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McDonald’s Pick and Play Campign
Stockholm Smartphone Digital Signage Game - awesome DOOH
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Lynx Augmented Reality Billboard
Interactive billboards how I love thee! This campaign was done by Unilever for their Lynx excite body spray. They previously launched an iAd featuring “fallen angels” and this campaign was a build on from that. When people walked onto this spot in the station a virtual angel would fall down next to them and start walking around etc. Its funny to see people humping the air and what not and people get a real kick out of it. I’m loving the way Unilever is embracing digital, going beyond the standard social media stuff and merging digital with the real world.
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“An ice cream van for the digital age”
Streets gave away a free ice-cream for anyone walking by that had a smile that rated high on the smile meter. If successful streets sent the smiler a free ice cream to their facebook account. Really clever way to give away free ice cream. The thing I love the most about this though is that it is integrated with their message “Share happy” and they share an ice cream with you if you share your happiness! The technology is pretty cool as well using facial recognition, touch etc. Kind of like the “minority report” technology behind the Adiverse interactive wall Adidas put in one of their retail store.
(Speaking of which I’ll upload that next)
This is much simpler than that though, because it is smaller and not as permanent because of its campaign based nature.
About me
In a nutshell, this blog contains examples of awesome marketing. Clever uses of modern technology for the sake of selling something make my heart flutter. As you've gathered already, I'm a digital nut. I'm loving digital integration with traditional marketing mediums in the form of digital signage, augmented reality, mobile etc. But I'm still quite fond of the good ol' interweb.
