“An ice cream van for the digital age”
Streets gave away a free ice-cream for anyone walking by that had a smile that rated high on the smile meter. If successful streets sent the smiler a free ice cream to their facebook account. Really clever way to give away free ice cream. The thing I love the most about this though is that it is integrated with their message “Share happy” and they share an ice cream with you if you share your happiness! The technology is pretty cool as well using facial recognition, touch etc. Kind of like the “minority report” technology behind the Adiverse interactive wall Adidas put in one of their retail store.
(Speaking of which I’ll upload that next)
This is much simpler than that though, because it is smaller and not as permanent because of its campaign based nature.